Types of SEO
Introduction
In order to increase their online presence and attract more customers, digital marketers and businesses need to use search engine optimization (SEO). In order to appear higher on search engine results pages (SERPs) for particular keywords and phrases, online content must be optimized. Businesses can use a variety of SEO techniques to raise their search engine ranks and increase traffic to their websites.
SEO on-page
On-page SEO is the practice of enhancing individual web pages' search engine rankings and increasing the amount of targeted visitors to the website. The information, HTML code, and graphics on the page must all be optimized. Key on-page SEO techniques Title tags, meta descriptions, header tags, picture alt tags, and keyword density are examples of elements. Businesses can increase their website's relevance and authority for particular keywords and phrases by optimizing these factors.
Checklist of On-Page SEO
Title Tag
Meta Description Tag
Meta Keyword
4.
URL Optimization
5.
Heading Tag
6.
Internal Linking
7.
External linking
1.
Anchor Text Optimization
2.
Keyword Density
3.
Plagiarism
4.
Grammar
5.
Compression
6.
Alt Text
7.
Title
Keyword Cannibalism
SEO off-page
All the actions taken outside of the website to raise its
search engine rankings are referred to as off-page SEO. It encompasses internet
marketing techniques like influence marketing, social media marketing, and
link building. Businesses can increase the authority and relevance of their
website, which may result in higher search engine ranks and more visitors, by
constructing high-quality back links from pertinent websites and social media
platforms.
Off Page Checklist
1.
Website structure
2.
Search engine Optimization
3.
Free classified submit ion
4.
Image submit ion
5.
PDF / PPT submit ion
6.
Social bookmarking
7.
Forum Posting
1.
Gest blogging
2.
Press release submission
3.
Info graphic submission
4.
Video submission
Q & A submission
Technical SEO
Technical SEO entails optimizing a website's technical
components to raise both its user experience and search engine rankings. It
encompasses site architecture, schema markup, and mobile friendliness.
Businesses can increase their website's crawl ability, index ability, and user
experience by making technological improvements, which may result in better
search engine ranks and increased traffic.
Technical SEO checklist
1.
XML
2.
Submit Sitemap
3.
Robot
4.
Bookmark
5.
404 error
6.
301 errior
7.
What is schema
8.
Website speed
9.
Open graph
Local SEO
Local SEO is an area of SEO that aids companies with local
search optimization of their websites. For local keywords and phrases, it
entails optimizing the website's content, keywords, and metadata. Making a
Google My Business listing, optimizing for local directories, and obtaining
local back links are all included. Businesses may reach more local customers and
increase foot traffic to their physical presence by optimizing for local SEO.
SEO for e-commerce
The process of optimizing an e-commerce website to raise its
search engine ranks and increase traffic to the site is known as e-commerce
SEO. It entails improving product pages, category pages, and other
characteristics unique to e-commerce. Additionally, the navigation, user
experience, and checkout procedures of the website are optimized. Businesses
can enhance their online sales and revenue by optimizing for e-commerce SEO.
SEO Voice
Search
A sort of SEO called voice search SEO aids firms in voice
search website optimization. For long-tail conversational queries, the
website's content, metadata, and keywords must be optimized. Making a FAQ page
and optimizing for featured snippets are also included. Businesses may reach
more people who use voice search to find goods and services by optimizing for
voice search SEO.
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